About this app
How to play Double Rainbow
Following an extended three-day holiday for Labor Day Weekend, Polymarket went live with a colourful 90-second spot directed by award-winning filmmaker Peter Berg, the director of the acclaimed television series Friday Night Lights. The spot, which featured the likes of Eli Manning, Derek Jeter, Richard Sherman, John Leguizamo and Spike Lee, among other celebrities, coincided with the launch of Squads, a new social experience within the US Polymarket app.
According to a Polymarket news release, the new initiative will give users a dedicated place to talk markets, share their picks and trade together directly on Polymarket.
“People are constantly debating what’s going to happen next with their friends and sharing predictions in group chats,” said Travis VanderZanden, who serves as chief growth officer at Polymarket. “With Squads, we’re bringing the conversation and trading together so friends can follow the events they care about and make their predictions in one place.”
What is Double Rainbow?
A yes for jobs, a yes for economic opportunity, a yes to support our community,” the narrator says during the commercial. “A new casino would have a positive impact on our county, and we have the power to make sure it lands here, where our community can benefit.”
There’s also opposition to a casino in Allen County. Last year, a group of anonymous business owners, residents, and faith leaders assembled to launch Save Fort Wayne. The political action group says a casino “creates a net loss” by increasing addiction and crime.
The group’s website features an interactive slot machine where the spin always lands on an alleged negative consequence such as “addiction,” “bankruptcies,” “divorces,” “mental health issues,” “fatal accidents,” “child neglect,” “human trafficking,” and “poverty.”
About Double Rainbow
While sports event contracts are currently the tentpole category for the prediction market industry, data indicate bettors and traders are embracing other categories.
Fullstory points out that while 62% of consumers have dabbled in sports event contracts, 42% traded economic or financial derivatives on a prediction market while a comparable percentage transacted in an election or political event contract. More than a quarter traded at least one entertainment or pop culture derivative.
That widening breadth is vital for the industry at a time when some analysts estimate volume could jump to $10 trillion by 2035 – a projection that is largely rooted in other categories surpassing sports for the top spot.
